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Monday, January 14, 2008

A PGSEMers View on Designing and Branding

FIFA 2010 official logo
The next country to host FIFA World Cup 2010 is South Africa and they have unveiled the official logo on 7th July 2006 designed by agency named Switch Design.


FIFA 2006 official logo:

There was a lot of discussions & criticism happened for the Germany FIFA logo by the world designers including the top designer Erik Spiekermann from Germany and he says the logo is “Just Embarrassing” and “The logo contains too much info and is badly presented”, “the focus is not german” and such…

And then came 11designers with their own ideas for the FIFA 2006 logo and many acclaimed the concept by Hesse Design.

Ok, for all the design and branding professionals/students reading this can comment your views on these designs.

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